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Radio Tarana is a New Zealand radio network, broadcasting in Auckland, Hamilton and Wellington. It broadcasts a mixture of music, information, news, sports, culture, events coverage and lifestyle features. The station was the first commercial full-time New Zealand radio station targeting migrant communities. According to the 2014 TNS New Zealand radio survey, it remains the highest-rating ethnic broadcaster in the country.〔 Robert Khan set up the station in 1996 for Auckland's Indian and Hindi-speaking community. It now targets a broad range of Indian, Pakistani, Bangaladeshi, Sri Lankan and Fijian migrants around New Zealand.〔 The network aims to foster mutual understanding between different migrant groups with diverse interests, religions and ethnic origins. This is done in part through the coverage of religious festivals, international news events and local political issues.〔 Tarana broadcasts in Auckland on 1386 AM, reaching a weekly audience of 32,000 in the Auckland market during a survey in 2014. Radio agency The Radio Bureau claims these listeners have "significant spending capacity" and "high disposable incomes".〔 With nationwide coverage through online streaming, digital radio, mobile devices, satellite radio and an estimated 22,000 weekly web browsers, it claims to reach a total audience based on about 80,000.〔 ==History== Tarana began broadcasting in 15 June 1996 at 5.00pm, to showcase popular Hindi songs from the 1950s to now, including Bollywood music, popular tracks and new remixes. This includes live music and local music tracks. Other programmes include local news and sports bulletins, interviews, and discussions on local contributors covering issues affecting local migrant communities.〔 Tarana has supported community events and activities, and provided on-air event listings, birthday announcements, and death notices. It has sponsored the Indian Republic Day Show, Festival of India, Diwali Mela, India Independence Day Show, and similar events. The events it organised around the country in 2014 attracted more than 400,000 people. With a broad range of programming blocks, the station has tried to reach a range of age groups, social backgrounds and other segments of the audience.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Radio Tarana」の詳細全文を読む スポンサード リンク
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